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Solutions Surefire CRM Client for Life Competing with Content Power Calls Power Messaging Power Video Professional Services Resources Blog Partners Mortgage Marketing Mortgage CRM Mortgage Lead Generation Mortgage Print Marketing Mortgage Pipeline Mortgage Marketing Content Mortgage Landing Pages Mortgage Email Marketing Mortgage Social Media Marketing Mortgage Marketing Plan Mortgage Marketing Compliance Mortgage Loan Origination Systems Mortgage Product Pricing Engine Mortgage Point of Sale Software Marketing Automation Mortgage Calculators Marketing Trends Mortgage Video Marketing Mortgage Memes Search Engine Optimization Search Engine Marketing The Guide To Becoming a Mortgage Loan Officer Retail Mortgage Marketing Wholesale Mortgage Marketing Consumer-Direct Mortgage Marketing Credit Union Mortgage Marketing Credit Union Member Experience Real Estate Marketing Single Property Sites Mortgage Marketing Reporting Mortgage Broker Marketing The Trending Mind TTM: Experience Matters TTM: Creating Clients for Life TTM: Creative Content TTM: Connectivity is Key TTM Editor’s Cut: LendingPad TTM: The People Behind the Product TTM: Make It Personal TTM Live: LendingPad Company Contact Us Support Careers Login Solutions Surefire Award-Winning Content Power Calls Power Messaging Professional Services Power Video Resources Blog Partners Mortgage Marketing The Trending Mind Request a Demo Contact Us Our Story Request a Demo In An Industry Where Speed Matters... Accelerating mortgage marketing for lenders of all sizes. Launch Surefire and go live fast with the #1 Most Used Mortgage CRM! Want to See First Hand What Surefire CRM Can Do? Schedule The Demo! Consumer Direct Lending Beat Your Competition to the Punch With Surefire CRM With an influx of online inquiries as borrowers become more tech-savvy, consumer direct lenders are more likely to win deals by being the first to respond. Surefire’s solutions, such as Power Calls and Power Messaging, make it a breeze to stay compliant while maintaining a human touch. Learn More Retail Mortgage Lending Automate Customized Communication for Borrowers at All Stages of the Loan Process Retail lenders rely on Surefire CRM for an efficient, personalized lending process from the start with lead nurturing campaigns all the way to follow-up communications. Learn More Wholesale Lending/Third-Party Origination (TPO) Captivate and Nurture Your Broker Database Wholesale lenders do more business at higher margins with Surefire’s centralized marketing messaging. Lead distribution algorithms and open data interfaces ensure that you can grow your list of approved brokers on day one. Learn More Product Cross-Selling Maximize Cross-Selling Opportunities With Lender Alerts and Nurture Campaigns Create future opportunities for both you and your existing clients with Surefire’s automated workflows triggered by client interactions. Learn More Mortgage Professionals Love Surefire CRM Hear what our clients have to say! Surefire CRM amplifies marketing efforts and empowers mortgage marketers to deliver borrowers to loan officers again and again. And for that reason, lenders and independent brokers love Surefire . Schedule a Demo Trending Mortgage Industry and Surefire News How to Use Your CRM to Host a Successful Networking Event Dec 20, 2023 Networking events are an important way to begin and enhance working relationships with both potential clients and referral partners. More Share How to Improve Your Ad Conversion Rate with Surefire Dec 15, 2023 Ad conversion rate measurement helps LOs gauge the effectiveness of their marketing spend. Surefire mortgage CRM can boost those metrics. More Share 5 Credit Union Marketing Strategies to Improve Engagement Dec 13, 2023 Credit union marketing strategies can benefit significantly if marketers utilize content designed from the start to foster engagement. More Share More Stories MORTGAGE MARKETING UNIVERSITY Free Ebook Get instant access to tried-and-true mortgage marketing strategies and guides with Mortgage Marketing University. Download the Ebook SEE YOURSELF IN SUREFIRE Custom Look Book See how Surefire effortlessly develops content tailored to your brand. Sign up for a free look book today. Get Your Look Book SUREFIRE CRM Get the Demo You have what it takes to be a top mortgage lender and Surefire has what it takes to get you there. Learn How! Get the Demo Mortgage Marketing University Grow Your Career and Your Business With Free Resources For Everything Related to Mortgage Marketing From quick courses on marketing best practices to more comprehensive implementations, Mortgage Marketing University is your free resource for everything you need to grow as a lending professional. Start Learning Surefire CRM The #1 Marketing Solution for the Mortgage Industry From individuals to enterprise lenders, Surefire CRM is the preferred solution for mortgage lenders and mortgage loan officers. You have the power to win new business, earn repeat business and gain referral business with Surefire’s award-winning content and groundbreaking workflows that allow you to put your marketing efforts on autopilot. Request a Demo Power Messaging Close More Deals With Surefire CRM Power Messaging Did you know that 78% of customers choose lenders that respond to their inquiry first? That’s almost 4 of 5 leads that you can win by simply responding faster than your competitors. Surefire’s Power Messaging feature gives you the speed you need to close more leads with customizations for connecting with your prospects instantly. Humanize Text Messaging Power Calls Cut Outbound Call Time by 66% With Surefire CRM Power Calls Stop spending hours preparing your call list and spend minutes making the calls instead. Power Calls lets you queue and dial a series of borrowers at the click of a button, and leave pre-recorded voicemails while you dial the next number. Make every minute count with Power Calls. Make Outbound Calling Easy Client for Life Are You a Post-Close Marketing Powerhouse? Are you hoping that your lenders will remember you a year or even five years post closing? The Client for Life Workflow in Surefire CRM allows you to continuously engage with your borrowers through a perfectly balanced multi-channel marketing campaign. With interactive media, timely thoughtful greetings, text messaging, printed postcards with award-winning imagery, and personalized post-close gifts, your clients will remember your company for years to come. Enable Omnichannel Marketing Surefire Content Stay Ahead of the Competition and at the Top Of Borrowers’ Minds With Surefire Content For loan originators, the process of manually developing and deploying marketing content is next to impossible. The majority of their focus is devoted to the many different requirements of the loan origination process, leaving no time to nurture relationships with former or potential clients. Surefire Content automatically builds out personalized, creative content that goes far beyond the reach of generic postcards, emails, text messages and flyers, requiring little time from your busy day to make a huge impact on your mortgage marketing efforts. Take the Surefire Content Tour! Surefire Integrations POS, LOS, PPE, CRM, CMS… Alphabet Soup??? Surefire CRM has you covered. You focus on closing loans and we’ll help you build the right tech stack that works for you. We’ve been navigating with FinTech world since before it was a buzzword and we’d love to help you blaze your trail. Surefire Partners Power Video Make a connection that’s both personal and powerful with Power Video from Surefire. You can’t always talk to your customers face-to-face, but that doesn’t mean you can’t make a connection that’s both personal and powerful. With Power Video from Surefire, you can quickly create personal video messages that can be sent via text or email. Shoot & Send Video In Surefire See Why Surefire is the #1 CRM Chosen by Industry Professionals! Request a Demo Subscribe to The...